IACC Board member Lois Berg (Johnson Foundation’s Wingspread) sent us a copy of Forbes magazine’s article “Business Meetings: The Case for Face-to-Face.” (Download at
http://www.iacconline.org/content/files/Business_Meetings_FaceToFace.pdf)
The upshot: “Business executives overwhelmingly agree that face-to-face meetings are not just preferable but necessary for building deeper, more profitable bonds with clients and business partners and maintaining productive relationships with co-workers.”
This reinforces the Hilton study, “Why Face-to-Face Meetings Matter” (Download at
http://www.iacconline.org/content/files/WhyFace-to-FaceBusinessMeetingsMatter.pdf)
Still, you’ve got to wonder: if all the studies confirm the value of face-to-face meetings, why do there seem to be fewer of them?
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