Monday, September 20, 2010

IACC to host 2011 Client Roundtables

Based on the overwhelming success of the discussions held in 2010, IACC will be conducting a second set of International Customer Roundtables. These events will be held from November 2010 through January 2011. Small groups of current conference centers clients and non clients will be coordinated at varies IACC certified locations in the United States and Canada.

These intimate gatherings provide insight into the priorities and preferences of professionals in the meetings industry. Planners are offered questions related to their vendor selection process as well as the benefits and detriments of meeting venues. The roundtable discussions also allow the participants to review the differences in the experience at certified conference center versus a traditional hotel.

Focus groups are an easily implemented method for gathering research. They allow a diverse group of individuals who share a common interest to provide feedback on a range of topics. Often the group dynamic encourages participants to speak more freely, and triggers thoughts that they may not previously have considered voicing. Facilitators also have the advantage of observing non verbal cues, which cannot be gathered in surveys or phone interviews.

For more information on participating in an upcoming IACC International Customer Roundtable, please contact:

Kasey Snyder
Sales Manager for Destination Hotels
New York/New Jersey Area
Main 973.301.9716
175 Park Avenue
Florham Park, NJ 07932

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