BrainStrength at a 2011 IACC Session You Won't Want to Miss

If you’re a meeting or event planner and have an interest in food and meetings, this is an event you won’t want to miss! In our previous post, “Food for Thought: A Conference Center’s Corporate Social Responsibility” we discussed the responsibilities of providing brain enriched foods to meeting attendees. Customized menu options have always been a high ranking priority in the meetings industry. However, more than ever as venues offer sustainable options and farm-to-table dishes, the appeal of “brain food” has become increasingly popular.

The word is out for this year’s IACC Annual Conference. All meeting planners and event professionals are invited to a “Meeting & Eating” session, where Andrea Sullivan a well-known organizational psychologist who studies the brain will discuss menu choices for enhancing mood, learning and performance in meetings. Through her company BrainStrength Systems, Andrea Sullivan works with corporations and organizations alike to assist in menus for training and learning designs.

What will the session include?

• Admittance to the Brain Food Keynote Speech with Andrea Sullivan as she explains basic brain chemistry, how food create certain emotional states, timing of food offerings, foods that improve learning, memory, performance and enhance your mood as well as a wrap-up special activity.

• You’ll have full access to the Industry Roundtable where experts in the industry will discuss the hot topics in Food for Thought.

• Tickets also include lunch with specially prepared entrees for your own brain and seats at the 2011 Copper Skillet Competition, where Executive Chefs from conference centers around the world will compete for the international title.

• "Taste of IACC" event where you can treat yourself to dishes suggested by the competing chefs of the IACC Copper Skillet Competition

• Gifts included in a special raffle and send-off goodies

• Earn (3) Continuing Education Credits by attending



The event will be Thursday, March 24, 2011 10:00 am – 3:00 pm at The National Conference Center in Leesburg, Virginia (40 minutes from Washington D.C. and 10 minutes from Dulles International Airport). Interested in tickets? Register today as tickets are limited and going fast!