What's a gray area for your conference center? Is it not knowing what group business to focus on? Or, is it eagerness to know what's to come in the year ahead?
Mark Woodworth of PFK Consulting will be at IACC's Annual Conference in Chicago, talking about new directions for the conference center industry. As President of PFK Hospitality Research, Woodworth has over 30 years of hospitality industry experience. He'll be presenting on industry trends and forecast for the year ahead.
PFK notes in the report, Trends in The Conference Center Industry that there's a great amount of optimism for a steady recovery, but attendees will find out which market will lead the positive trend. You'll uncover what group business conference center sales managers should be focusing on... government? corporate? pharmaceutical? association? non-profit?
Woodworth will also reveal what centers will be the exception for an increase in occupancy and gains in ADR. See if your 2013 conference center marketing plan aligns with PFK's predictions and how you can plan more accurately for 2014 group business.
Leave Woodworth's session with knowledge to take to your own conference center and apply it. Register for IACC's 2013 Annual Conference today - early bird discounts ends 09/30! Check out the discount for registering 3 or more individuals from one property.
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