Video, what was once considered a rather high-end medium to showcase your property, is now becoming an expected marketing tool. In fact, video has become one of the fastest growing segments of the internet. Search engines are even providing video clips in results. The good news is that barriers to developing quality videos are being broken down with advancing technology. This is a great time to take advantage of the opportunities video offers to engage people and highlight the many unique features of your property, building both your brand and your sales. This session will highlight the components of developing a successful video strategy for marketing a property and discuss the myriad of tactical considerations.
In this IACC conference session with Dan Swartz, SVP Interactive Marketing and Analytics, Upshot, participants will walk away with knowledge about:
- How to develop a comprehensive video strategy
- How to effectively create and leverage property video assets for marketing purposes
- Extending visibility of video assets in social networks
- Creating and managing online video channels that encourage meaningful participation
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