Wednesday, November 13, 2013
It’s all about the Education! IACC at IMEX Americas
With IMEX 2013 as its backdrop in Las Vegas last month, IACC CEO Mark Cooper announced the association’s ambitious goals for the upcoming year. IACC dramatically increased it participation at IMEX 2013 where Mark Cooper was a presenter with DCI, Development Counsellors International IACC used educational sessions at the trade show to deliver the results of their joint survey “Exploring the Generational Preferences of Meeting Planners”. IACC was also recognized as a parter to IMEX’s popular Association Planner Forum which takes place on the Monday before the main trade show and is attended by hundred’s of Meeting Planners representing some of Americas largest trade associations and societies.
At a media luncheon hosted by IACC, Mark Cooper announced additional IACC goals for 2014 that include the development of the IACC Institute, a certification program for conference centre operators in 2014. “Cooper noted, “IACC has long sought to increase its presence and influence in the certification of professionals in our industry.” The benefits of a certification program for IACC members focusing on the excellence and best practices adopted by Conference Centres and the IACC Institute aims to “deliver learning and training opportunities which will form the backbone of professional and personal development of our members.”
IACC saw a record number of pre-booked Meeting Planner appointments at IMEX this year and greatly appreciated the support of 6 IACC members who supported the IACC stand over the three day period.
In the coming year, IACC will also step up its presence and participation in industry trade shows in 2014 to include AIBTM Chicago, CIBTM Beijing, IMEX Frankfurt, AIBTM Orlando, IMEX Las Vegas, and EIBTM Barcelona. Educating Meeting Planners will be the key focus at IACC's Camp-Fire sessions at MPI's conference in February. This is consistent with the association’s goals to increase and strengthen awareness and to grow membership in the association. IACC has successfully increased global membership in 2013, achieving its highest number of new members in the Americas in the last five years.