Friday, October 29, 2010

How to Make Videos That Sell

Have you seen the promotional video for IACC-America's next Annual Conference?  If not, you've been missing out.  Catch up now!

The video does an excellent job of showcasing the property (the National Conference Center) and the theme of the conference -- Rev It Up!  It incorporates humor, good supporting music, and an entertaining lead actor.  These components are elements that can help any business video you make a success.

Videos are a modern tactic that many companies use to promote their products and services.  Making them go "viral" (meaning that viewers pass them along to friends and contacts -- basically "word of mouth" marketing on the Internet) is sometimes difficult, but it doesn't have to be.  The key is to identify just who you want the video to go viral with, and then make a goal plan on how to do so.

If you have thought about making a video for your property or to market special deals you are promoting, now is the time to test it out!  This Open Forum article goes into greater detail on ways you can try out this trend, and also save money while doing so.  Making just one video could help you reach sales goals or spread your marketing message to a wider audience. 

The Annual Conference will be held March 23 - 25, 2011 at the National Conference Center in Leesburg, VA (just outside of Washington D.C.).  Registration opens on Monday, November 1st, so make sure you Rev It Up!  and register early!

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