Sunday, November 28, 2010

Marketing Committee Update

The Marketing Committee held a conference call on November 16th and discussed many topics including Customer Round Tables, webinars, and two upcoming editorials in Successful Meetings.  Read on to see what's going on in IACC!

Customer Round Tables
- opportunities to host the events awarded to 25 conference centers
- not all will likely happen, but it will provide a very large sample of customers
- first one was 11/17 in Arizona, then Stamford on December 8
- they will continue through February 5, 2011
- information and results will be presented at the annual conference

- to be posted on the IACC website for all to access
- purpose: selling the conference center concept
- working with Master Connections
- Length of the webinar: 90 minutes, but could be as long as we want
- targeted to beginning sales managers: selling on the benefits of IACC standards and the CMP
- material used would be from work done with HRG last year

Value difference between hotels & conference centers
- research being done
- spread sheet to be created to plainly show comparisons as well as intangible differences
- may work with Dana Communications to create
- will also want to post it on the website
- side topic: how to sell conference center concept to a potential client on a phone call – will need to follow the guidelines of being shopped

Successful Meetings – two upcoming editorial topics:
- How to manage your budget
- Corporate social responsibility – green isn’t gone

Annual Conference Updates
- working with MPI and STMP to coordinate a “bring your client” event on one day of the conference– feature is Copper Skillet event at lunch. Trade show booths in the afternoon. Hoping for 100 customers. Info going out soon.
- CSR component: raffling a scooter and making donations to Habitat for Humanity

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